Creativity, Inc.is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animationinto the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made. It is, at heart, a book about creativitybut it is also, as Pixar co-founder and president Ed Catmull writes, an expression of the ideas that I believe make the best in us possible.

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as theToy Storytrilogy,Monsters, Inc., Finding Nemo, The Incredibles, Up,WALL-E,andInside Out,which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity reallyis. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredand so profitable.

Ed Catmullis co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics, and the ACM A.M. Turing Award for major contributions of lasting importance to computing. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife and children.

• Publisher:Random House; Illustrated edition (April 8, 2014)
• Language:English
• Hardcover:368 pages
• ISBN-10:0812993012
• ISBN-13:9780812993011
• Item Weight:1.5 pounds
• Dimensions:6.4 x 1 x 9.5 inches